Give for Change Foundation – Brand Identity System
A purpose-driven visual language empowering an NGO to inspire action and community transformation.

Core Deliverables:
✔ Symbolic Mark Design – The 
Q
Q emblem merges mathematical permanence with humanitarian warmth
✔ Dual Typography System – Alteron for authority + custom handwritten elements for approachability
✔ Philanthropic Color Psychology – Fresh green (#freshstart) signaling growth and renewal
✔ Adaptable Campaign Toolkit – Modular assets for "She for Change" sub-initiatives

Strategic Differentiators:
Dual-Readability: Logo functions equally well in formal reports and grassroots campaign materials

Narrative Typography: Custom glyphs (e.g., "f)" ligatures) create visual hooks for key messages

Gender-Inclusive: Subtle "She for Change" integration without diluting master brand

Implementation Highlights:
→ Stationery suite with Ghanaian textile-inspired textures
→ Social media templates optimized for NGO storytelling
→ Donor-facing materials balancing professionalism and warmth

View - GFC Brand Identity

"More than a logo—a visual movement builder. This identity system turns 'giving' from an abstract concept into an irresistible call to action."