A comprehensive visual framework for a dynamic enterprise, balancing technical precision with forward-thinking energy.

View - Innoviva

Core Deliverables
✔ Modular Logo System – Primary and secondary lockups with strict spacing protocols
✔ Dual-Color Palette – High-contrast teal (#04231E) and cream (#FDF4EB) for maximum adaptability
✔ Type Hierarchy – NIKEA for impact headlines + Red Hat Display for scalable readability
✔ Application Suite – Stationery, email signatures, social templates, and icon-derived patterns

Strategic Differentiators
Engineering Meets Vision: Background patterns derived from logo geometry

Compliance-First: Clear "Do's and Don'ts" ensuring brand consistency

Digital-First Thinking: Google Fonts selection for seamless implementation

Technical Highlights
→ CMYK/RGB/HEX values specified for all environments
→ 100mm margin system for print materials
→ Responsive social media grid templates

"More than a style guide—an innovation toolkit. This system empowers a 200+ employee group to present one unified face across construction, tech, and venture divisions."