Project: Alliance Drilling Ltd. – Corporate Identity & Brand Strategy
Transforming an industrial leader’s narrative into a cohesive brand ecosystem

View - Alliance Drilling

Client Challenge
Africa’s fastest-growing drilling contractor needed to:

Rebrand from local operator to pan-African industry leader

Visually reconcile industrial power with sustainability commitments

Unify 14 subsidiary operations under one identity

Strategic Approach
✔ Sector-Defining Visual Language:

Custom logomark fusing drill bit precision with geological strata

HSE-focused color system (ISO-compliant safety yellows/oranges)
✔ Multi-Format Brand Architecture:

Technical manuals → investor decks → rig-site signage

Bilingual (English/French) CSR reporting templates
✔ Future-Proof Positioning:

Energy transition roadmap graphics

"Local Giant" talent recruitment campaign

Key Deliverables

Full brand guidelines (120-page manual)

Fleet livery system for 40+ rigs

Digital-first annual report template

Community engagement toolkit

Impact
→ 33% faster tender approval (standardized branding)
→ Shortlisted for 2024 Africa Energy Awards (Branding)
→ Now serving as template for parent company’s 3 other subsidiaries

"This wasn’t about making drills look pretty – it was about giving 600 employees the tools to tell their story with confidence."